Artículos & Podcasts

PODCASTS

Artículos de Data & Marketing

Data is not the new oilIt’s easier than ever to build software, which makes it harder than ever to build a defensible software business. So it’s no wonder investors and entrepreneurs are optimistic about the potential of data to form a new competitive advantage. Some have even hailed data as “the new oil.” We invest excl…

For data-savvy marketers, there’s a new keyword: IntentAs more companies look to machine learning for insights, marketers need to use new tools and technology to engage potential customers at the right time and place.

How a Google Street View image of your house predicts your risk of a car accidentInsurance companies, banks, and health-care organizations can dramatically improve their risk models by analyzing images of policyholders’ houses, say researchers.

Demystifying Data MonetizationData on its own has value, but insights from that data substantially increase its value.

A Rich Taxonomy Is Key To Publisher Insights | AdExchanger

Where Can You Buy Big Data? Here Are The Biggest Consumer Data Brokers

Data is giving rise to a new economy

Palantir Knows Everything About YouPeter Thiel's data-mining company is using War on Terror tools to track American citizens.

Ad targeters are pulling data from your browser’s password manager

Artificial intelligence algorithm can determine a neighborhood's political leanings by its cars

Own an Android Phone? You Might Not Get That LoanAlgorithms could determine our creditworthiness based on data we didn’t know was available or relevant.

Google News Initiative

gni-new-consumer-insights-playbook.pdf

us-digital-transformation-through-data-for-news.pdf

Forrester_Consumer_Data_Beyond_1st_and_3rd.pdf

WinterberryGroup_Identity_Outlook_2020_The_Evolution_of_Identity_in_a_Privacy_First_Post_Cookie_World (June 2020).pdf

Little Black Book

Ads

Little+Black+Book+of+Ads.pdf

Audience Data

Little+Black+Book+of+Audience+Data.pdf

Header Bidding

Little+Black+Book+of+Header+Bidding.pdf

PMPs

Little+Black+Book+of+Private+Marketplaces.pdf

Estudios de la IAB

IAB_2020ProgrammaticInHousing_US_2020-08.pdf

Mobile_Location_Data_Handbook_April.2017.pdf

Mobile-Identity-Guide-for-Marketers-Report.pdf

The-Implications-of-the-New-European-GDPR.pdf

LUMA PARTNERS

LUMA’s State of Digital 2021

Resumen de Programmatic I/O 2018 NYC

Terence Kawaja es el CEO de Luma Partners. Las presentaciones de este tipo son obligadas para saber que pasa en el mundo de MKT.

Sir Martin Sorrell es el Ex CEO de WPP. Este tipo es una leyenda y está armando su nueva VC enfocada en crear un nuevo modelo de agencia.

Amazon es ahora el 3er jugador en el espacio de publicidad digital y el que más está creciendo.

The Publishing Platform of the Future. Una visión del SVP de Data & Programmatic de Meredith Corp, la empresa dueña de Time.

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